Why Most People Never Finish Writing Their Book, with Mindy Gibbins-Klein

This week on the Ways to Wealth Podcast, Charlie speaks to Mindy Gibbins-Klein, founder of the first book coaching company in the UK and the person behind over 1,400 published thought leaders across 18 countries.Mindy moved from the US to the UK following a boyfriend, got left behind, and decided to stay. After three redundancies in five years, including being laid off while pregnant, she used her severance as a financial cushion to start her own business. That was 25 years ago.She has since built a career around helping experts, executives, and entrepreneurs get their thinking out of their heads and into books that serve their business. Her method, which earned her the name "The Book Midwife", starts before a single word is written, helping clients make the dozens of decisions around scope, structure, tone, length, and format that most people don't realise they need to make.In this conversation, Mindy explains why publishing is the easy part and why most books fail long before they reach a publisher. She talks about the client who handed her a self-published book and the 23 problems she found immediately, why she now works with only ten private clients per year, and what she learned from supporting 32 Tony Robbins events as a senior leader.Charlie and Mindy also get into why long-form content is becoming more important as AI floods the market with short-form noise, and why someone spending four hours reading your book creates a completely different relationship than someone seeing your ad.Check-out Mindy on Linked-in: https://www.linkedin.com/in/mindygibbinsklein/Check-out Mindy’s company here: https://www.linkedin.com/company/giving-1-percent/ Watch every episode of the Ways to Wealth Podcast: https://www.eccuity.com/podcasts #waystowealth #bookcoaching #thoughtleadership #entrepreneurship #publishing #writingabook #credibility #personalbranding #nzbusiness #wealthbuilding #contentcreation #selfpublishing #tonyrobbins #authors