Why Most Podcasters Fail (and How to Avoid It)

In this episode of Podcaster Diaries, Sunjay Vyas sits down with Todd Eury, founder of the Pharmacy Podcast Network, to unpack the real reasons most podcasts fail. From humble beginnings on BlogTalkRadio in 2009 to building one of the largest niche podcast networks in healthcare, Todd shares his lessons on consistency, passion, business development through podcasting, and why giving value always comes before ROI. Whether you’re a new podcaster, a business owner, or a creator looking to grow your audience — this episode will inspire you to stay the course, niche down, and build a podcast that truly lasts. ⏱️ Chapter Markers 00:00 – Introduction Sunjay welcomes podcasting legend Todd Urie, the “Podfather” of the Pharmacy Podcast Network. 02:00 – How It All Started Todd shares how he began podcasting in 2009 — before most people even knew what a podcast was. 05:30 – The Power of Consistency Why showing up every week (even when no one’s listening) is the #1 trait of successful podcasters. 09:15 – Podcasting: The Ultimate Cheat Code How podcasting became Todd’s secret weapon for business development, networking, and learning from industry leaders. 13:20 – Give Before You Get The mindset shift that transformed Todd’s career — and why podcasting is really about generosity, not downloads. 17:50 – Turning Passion into Business How the Pharmacy Podcast Network grew from a passion project into a thriving business model. 23:00 – Building in a Niche Why niching down attracts loyal audiences and bigger sponsorships — and why “the riches are in the niches.” 30:40 – Chasing Impact, Not Metrics Sunjay and Todd discuss why podcasters should focus on engagement and value over vanity metrics. 44:00 – Monetisation & Sponsorships Todd breaks down how niche audiences can attract sponsors even with modest download numbers. 50:00 – Tech Talk: From 800 Numbers to Rodecasters How podcast tech evolved from phone calls to pro gear, and Todd’s current setup. 56:00 – Audio vs Video Podcasts Do you really need video? Todd explains why the answer in 2025 is yes. 1:03:00 – Advice for New Podcasters Todd’s biggest tip: before starting your own show, guest on other podcasts to find your voice and grow your network. 1:06:00 – Final Thoughts & Where to Find Todd Todd shares how to connect with the Pharmacy Podcast Network and his community of pharmacy changemakers. Todd Eury on LinkedIn:https://www.linkedin.com/in/toddeury/ Pharmacy Podcast Networkhttps://linktr.ee/PharmacyPodcast