Why Most Product Marketers Get Storytelling Wrong (And How to Fix It!) — with Megan Pratt

This week on Behind the Brief, I sat down with someone who gets what it means to be a product marketer in the trenches — juggling messaging, internal chaos, and customer stories that actually drive conversion.Megan Pratt (ex-journalist, PMM consultant, and founder of Product Marketing House) joined me to talk about:✅ Why storytelling isn’t just for brand marketers✅ How to actually be useful to your sales & CS teams✅ The power of follow-up questions in customer interviews✅ Saying “no” strategically instead of being buried in requests✅ Her real talk on burnout and finding energy in the right workWe even got into the pressure PMMs feel to know everything, and why not knowing can be your biggest asset.🎧 Full episode: 🧠 Megan’s site: productmarketinghouse.com👋 Let me know what you think — I love hearing from this community.– ShrutiP.S. Want more tips like this? Hit that subscribe button and share with one PMM who needs this convo. Get full access to The PMM Brief at pmmshruti.substack.com/subscribe