Why Most PTs Overthink Marketing (And Stay Invisible)
An episode of the PT Pintcast - Physical Therapy podcast, hosted by Jimmy McKay, PT, DPT | Physical Therapy Podcast, titled "Why Most PTs Overthink Marketing (And Stay Invisible)" was published on March 25, 2026 and runs 42 minutes.
March 25, 2026 ·42m · PT Pintcast - Physical Therapy
Episode Description
In this episode, Jimmy McKay sits down with Tony Maritato and Dave Kittle to break down what actually works in physical therapy marketing today.
The conversation cuts through the noise around content creation and focuses on what busy PTs and clinic owners need to know: how to get attention, build trust, and turn that into patients.
Key Insights:
• You don’t need high-end production to get results—consistency wins
• Most PTs fail at content because they never start
• Content should be built for the audien...
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