Why Most Realtors Will Never Build a Real Business ft. Brandon Town Ep. 25

“This business is not easy, but it’s very, very rewarding — and it rewards really hard work.”Brandon Town has spent more than a decade building his career in real estate, from becoming a Realtor in 2013 and helping build an independent brokerage to becoming one of the early Canadian agents to join eXp Realty.In this episode of The Hard Truth Podcast, we sit down with Brandon to discuss what it actually takes to build a successful career and business in real estate — and why many Realtors may be overcomplicating the path to getting there.Brandon shares why he believes the fundamentals of real estate sales remain surprisingly simple: prospecting, setting appointments, going on appointments and writing contracts. We also dive into why he invested heavily into himself and his business before building a real estate portfolio, his experience owning a cash-flowing duplex and commercial property, and why he decided to invest internationally in Tulum, Mexico.The conversation also explores Brandon’s decision to leave an independent brokerage for eXp Realty, the economics behind building a real estate business, the importance of coaching and mentorship, and why putting yourself in the right rooms can completely change the trajectory of your career.In this episode we explore:✅ Brandon’s journey from corporate life to becoming a successful Realtor✅ Why most Realtors overcomplicate the business✅ The daily fundamentals that actually drive a real estate career✅ Why Brandon invested in himself before investing in real estate✅ Building wealth with simple, cash-flowing rental properties✅ His experience investing internationally in Tulum, Mexico✅ What investors should consider before buying real estate internationally✅ Why he left an independent brokerage for eXp Realty✅ The role coaching, mentorship and networking played in his growth✅ Why it can take 3–4 years to truly build momentum as a Realtor✅ The hard truth for experienced agents who have hit a plateauWhether you’re considering becoming a Realtor, trying to grow an existing real estate business, or looking for a more sustainable approach to building wealth through real estate, this conversation offers a practical look at what it actually takes to build for the long term.🎙️ Enjoyed the episode?Share your biggest takeaway in the comments or let us know who you’d like to see featured on a future episode of The Hard Truth Podcast.Follow & Connect with Brandon Town on Social Media:LinkedIn - https://www.linkedin.com/in/brandontownInstagram - https://www.instagram.com/brealtor/Facebook - https://www.facebook.com/brealtor.10?mibextid=LQQJ4dFollow & Connect with me on Social Media:Instagram - https://www.instagram.com/therealkylefordFacebook - https://www.facebook.com/people/Kyle-Ford-Invest/61556960051291/Tik Tok - https://www.tiktok.com/@kyleford576YouTube - https://www.youtube.com/channel/UCPlhb05ieTA8yAugwmTT4Og