Why Most Running Shoes Get It Wrong – And What Altra Did Differently w/ Brian Beckstead

In this special in-person episode of the Restore To Explore podcast, Jim sits down with Brian Beckstead, co-founder of Altra Running, during his recent visit from the U.S. to the TFC Hub. Altra has become a leader in the natural footwear and running space, known for its unique FootShape toe box and zero-drop platform, designed to promote natural running biomechanics. Brian shares the inspiring story of how Altra started, the mission behind its innovative design, and where the brand is headed today. He also opens up about his personal journey with chronic back pain and how transitioning to a zero-drop design helped improve his gait cycle and overall movement. This episode dives deep into how Altra bridges the gap between conventional and fully natural footwear, the non-negotiables in their design philosophy, and the company’s ongoing mission to empower runners with shoes that let them move the way they were born to. Guest Links:Check out Altra’s website here. Follow on Altra on Instagram here.Follow Altra on YouTube here.  Helpful Links:TOOLS | Movement tools built for foot training. TRAINING | Programs and courses to help you build a strong foundation.APP MEMBERSHIPS | Live and on-demand classes for everyday movers.PROFESSIONAL CERTIFICATION | Join our collective of health and movement professionals. DIRECTORY | Work with an aligned practitioner near you. FOOTWEAR | Find the right shoe for you and save with special discounts. Follow The Foot Collective: INSTAGRAMTIKTOKYOUTUBEFACEBOOK---Content in this video is for educational purposes only. It is not medical advice and is not a substitute for professional health advice, diagnosis, or treatment. If you have an existing injury or health concern, consult a qualified health professional before starting any new movement program.