Why most service providers fail at charging their worth
Let’s be real—pricing is hard. If you’ve ever found yourself stressing over what to charge, feeling guilty for raising your prices, or worrying about whether clients will stick around, you’re not alone. I’ve been there.
Episode 347 of the The Anxious Creative podcast, hosted by Dawn Bradley, titled "Why most service providers fail at charging their worth" was published on February 10, 2025 and runs 25 minutes.
February 10, 2025 ·25m · The Anxious Creative
Summary
Let’s be real—pricing is hard. If you’ve ever found yourself stressing over what to charge, feeling guilty for raising your prices, or worrying about whether clients will stick around, you’re not alone. I’ve been there.
Episode Description
In this episode, I’m breaking down the emotional and mental barriers that hold so many creative service providers back from charging their worth. From the fear of disappointing clients to the struggle with self-worth, I’m sharing my own pricing journey—including the pushback I got when I doubled my rates (yikes!)—and the lessons that changed everything for me.
💡 Here’s what we’re diving into:
✨ The fear of disappointing clients (and how it’s keeping you underpaid)
✨ Why your self-worth isn’t the same as your pricing
✨ How to calculate your rates based on facts, not feelings
✨ The hidden costs in your business that you might be overlooking
✨ How people-pleasing could be costing you thousands 💸
✨ The confidence shift that makes charging your worth feel easy
If you’re tired of working your butt off but still feeling like you're barely scraping by, this one’s for you.
Links & Resources:
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