Why Most Small Business Marketing Fails (and How to Do It Right)

Common mistakes small business owners make with marketing, such as hiring unqualified interns or outsourcing without a clear strategy. The importance of creating a marketing plan, determining your messaging, and consistently delivering content. Why consistency and measurement are critical to building traction in digital marketing. The value of starting small, testing strategies yourself, and hiring experts only after establishing a proven model. Recommended Resources: Justin Welsh's "The Saturday Solopreneur" newsletter. justinwelsh.me Insights from Rand Fishkin, founder of SparkToro. The BCG's Digital Marketing Assessment for a custom 6-month plan to improve your online presence and audience engagement.