PODCAST · business
A Founder's Lab
by Janet Bartoli
In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners.Each episode will focus on one of the following critical business growth builders… mindset, strategy, and skills specifically designed for founders of businesses generating less than $5 million annually. I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. Some weeks, I’ll dive deep into topics like growing your business without financial backing, handling the stress of maintaining consistent growth, and leveraging masterminds. We’ll cover everything from marketing and sales skills to the ins and outs of hiring and firing—always with a focus on how to reach the next level in your business.I’ll share my experiences, from helping small husband-and-wife teams grow their $1M business to consulting with mid-sized companies as they scaled from
Episodes
-
Day 29: Why My 30-Day Challenge Failed (And What I'm Doing Next)
Welcome back to Day 29 of my 30-day "Monetize Before You Make It" challenge! In this raw and honest update, I'm sharing why my cold email campaign didn't go as planned and the major pivot I'm making. Sometimes failure teaches us more than success ever could. 🔥 What You'll Learn: - Why my...
-
Launch a New Program 30 Day Challenge - Day 23 Update
Lots goes into launching a new program, and what better way to share my experience with you than to have you join me on a 30 day challenge. You'll hear about my awful email campaign and my no-show VA and what I decide moving forward. Comment below and let me know your questions - and hey join me…
more -
Week 3 Update: Testing Failed
If you've been watching or listening along - I'm all in on a 30 day challenge to build a brand new offer to a brand new group of potential students. I decided to finally go all in on group coaching and this is my way of moving from 1:1 deliverable client work to group coaching and you're watching...
-
What's REALLY Happening in Week 2 of the 30-Day Challenge?
This is week 2 of my 30 Day Beta Launch Challenge yo! Hey I'd love it if you wanted to join me here - if you've never launched anything but always wanted to - check me out and let's do this together!
-
My 30 Day Launch Challenge - From 0 to 10 Founding Members: Day 1
In this episode, Janet Bartoli introduces her 30-day challenge aimed at launching a beta program for digital marketing professionals in the manufacturing industry. She shares her motivations, the structure of the program, the technology tools she will use, and her weekly tasks to ensure...
-
From Burnout to Boundaries: Mindset Shifts Every Founder Needs with Brian Saemann
In this episode of A Founders Lab, Brian Saemann shares the real story of building a business with his wife, surviving the Great Recession, handling toxic clients, and mastering mindset as a long-game entrepreneur. From “The Dip” to mental thermostats to scaling without burnout, this is a…
more -
3 Smart Marketing Investments Beyond SEO for 2025
Welcome to A Founders Lab Think SEO is dead? Think again—organic search is still huge, but 59% of Google queries now end without a click. In this video, I’m sharing three smarter marketing channels you need to invest in for 2025 to diversify your traffic and reach your ideal customers where they...
-
Picking a Niche Feels Hard? Try This Approach
If you're still trying to serve everyone, you're falling behind. Want to Amplify Your Brand? Head over to https://www.bartoliconsulting.com/amplify I break down why niching down isn’t just a smart move—it’s essential for scaling your service-based business. I’ll share the exact process I used...
-
3 Questions Keeping Solo Founders Stuck (+ How to Break Through)
In this episode of A Founders Lab, Janet Bartoli goes right at her own mindset shifts that have held her back. If you’re a solo founder, creator, consultant, or service provider… and you’ve been stuck in your head trying to get traction—this is for you. These 3 mindset traps held me back for…
more -
2 Tools That Changed My Sales Calls Forever + New Sales Framework
Struggling to stay sharp on sales calls? In this video, I’ll walk you through my exact pre- and post-call process using Fathom.video and ChatGPT—the two tools I never get on a sales call without. You’ll learn how to run smarter calls, prep faster, avoid rookie mistakes (like talking too much or...
-
Why I’m No Longer Building This for Clients
Welcome to the reset. This trailer episode is where I tell the truth — about how this show started, what it was originally meant to be, and why I’m shifting direction now. I originally launched this podcast to support my consulting business in the B2B space (which I still run). But somewhere…
more -
🚨 How to Avoid Getting Burned by a Marketing Consultant or Agency
All too often I hear so many small and medium businesses getting ripped off from their marketing agencies. In this episode, I'll share with you 11 Things to Look Out for and I'll address what to do if you were burned by one of these bad agencies. Show Notes: Recommended Links: 1. Amplify your…
more -
1:1 With Adam Levin of Information Experts
Today I am interviewing Adam Levin, founder of Information Experts and NexCo National Adam has been in business since the late ‘90s - he’s been in the website building game for some time, lots has of course changed, and he shares a few really insightful and helpful bits for those of you just...
-
Mindset - Imposter Syndrome: Breaking Free as a Founder
Ever feel like you're not qualified to lead your business, even though the results speak for themselves? You’re not alone. Imposter syndrome is a hidden battle that affects even the most successful founders
-
Survive 2025: Stop Relying on Just Google to Find Customers
Are you still relying solely on Google Search to drive customers to your business? In this episode, we deliver a wake-up call for business owners stuck in the one-channel mindset. As we enter 2025, the digital marketing landscape has shifted dramatically, with platforms like ChatGPT, YouTube,...
-
Ep 7: Skills: What's Your Business' Video Marketing Plan?
Create a 90-day video content plan for your business to stay on track and determine what content is most effective. This will also give you data to analyze and improve upon. Make sure the content has a clear goal and mix of video and written text, focusing on middle-of-funnel information that AI...
-
Mindset: Bold Goals, Big Wins: Setting Yourself Up for Success in 2025
As we close out 2024, it’s time to reflect, reset, and get bold with our goals for 2025. In this episode, I dive into the power of goal-setting, why writing them down increases your chances of success by 42%, and the creative ways I track progress throughout the year—like my favorite “post-it…
more -
Fail Fast, Succeed Faster: The Founder’s Mindset You Need
In this episode, we dive into the mindset every founder needs to embrace: failure isn’t the enemy; it’s the path to success. I share lessons from my own entrepreneurial journey, including how ditching traditional proposals for a strategic assessment transformed my business. We’ll look at Sir…
more -
Why Most Small Business Marketing Fails (and How to Do It Right)
Common mistakes small business owners make with marketing, such as hiring unqualified interns or outsourcing without a clear strategy. The importance of creating a marketing plan, determining your messaging, and consistently delivering content. Why consistency and measurement are critical to...
-
From Corporate Climb to Purpose-Driven Business: Founder Story - Janet Bartoli
In this special 1:1 episode of The Founder's Lab, Janet Bartoli, founder of The Bartoli Consulting Group, takes the spotlight, sharing her unique journey from corporate marketing to building her own business. Janet opens up about pivotal moments, mindset shifts, and the lessons that have shaped…
more -
Mindset: The Lonely Road of Entrepreneurship: Quieting the Mind and Finding Your Tribe.
Feeling isolated as a business owner? You’re not alone. In this episode of A Founders Lab, I, Janet Bartoli, explore the deep sense of disconnection that can come with entrepreneurship—and how to find your way through it. If your friends and family don’t understand your business struggles, or...
-
EP 1: Skills Omnichannel vs. Multichannel: Which Strategy Works Best for Small Business?
Most small business owners focus on 1 marketing activity or channel - But, Marketing campaigns using at least three channels or platforms have a 494% higher order rate than single-channel campaigns. I'll help you realize the differences and how to get started.
-
Introducing: A Founder's Lab with Janet Bartoli
Welcome to A Founder's Lab! I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners.Each episode will focus on one of the following critical business growth builders… mindset, strategy, and skills specifically designed for founders of businesses generating less than $5 million annually. I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. Some weeks, I’ll dive deep into topics like growing your business without financial backing, handling the stress of maintaining consistent growth, and leveraging masterminds. We’ll cover everything from marketing and sales skills to the ins and outs of hiring and firing—always with a focus on how to reach the next level in your business.I’ll share my experiences, from helping small husband-and-wife teams grow their $1M business to consulting with mid-sized companies as they scaled from
HOSTED BY
Janet Bartoli
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does A Founder's Lab have?
A Founder's Lab currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is A Founder's Lab about?
In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners.Each episode will focus on one of the following critical business growth builders… mindset,...
How often does A Founder's Lab release new episodes?
A Founder's Lab has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to A Founder's Lab?
You can listen to A Founder's Lab on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts A Founder's Lab?
A Founder's Lab is created and hosted by Janet Bartoli.
URL copied to clipboard!