Why Most Social Proof on Landing Pages Backfires

Lucas and Luna dissect a common CRO mistake: social proof that hurts conversion. They use a real Booking.com test where adding '1,200 people are viewing this property' decreased bookings. They explain the psychological mechanism (salience vs. scarcity), when social proof works (e.g., Basecamp's customer logo page), and how to test proof type, placement, and credibility threshold. Specific numbers: a 3.2% conversion lift for low-credibility proof vs. a 6.8% drop for high-scarcity proof in a hotel chain test. Listeners learn a simple A-B test framework to avoid the backfire effect. #ConversionRateOptimization #Marketing #ABTesting #SocialProof #LandingPage #PsychologyOfPersuasion #BookingCom #Basecamp #CROStrategy #Scarcity #Salience #FexingoBusiness #BusinessPodcast #MarketingPodcast #CROTips #ConsumerBehavior #TrustSignals #WebOptimization Keep every episode free: buymeacoffee.com/fexingo