EPISODE · Jul 8, 2026 · 27 MIN
Why Most Teams Get Goal-Setting Wrong (feat. Christina Wodtke) | EP 62
from NN/G UX Podcast · host Nielsen Norman Group
OKRs are a popular choice to communicate team goals… but most teams do them wrong. In this episode, Laura Klein talks with Christina Wodtke, author of Radical Focus, about what actually makes objectives and key results work: the weekly and quarterly rituals that keep goals alive, why psychological safety matters more than making perfect predictions, and how strategy and vision have to exist before you can even set an OKR in the first place.About Christina Wodtke: LinkedIn | Eleganthack (blog) | Books by Christina WodtkeOther Related NN/g Articles & Courses:Aligning UX Metrics with Organizational Goals: A Workshop GuideCrossfunctional Collaboration: Challenges and Strategies for SuccessProject Postmortems for UX Teams: Learning from Success and FailureLean UX & Agile: Study GuidePsychology for UX: Study GuideCourse: Lean UX and AgileCourse: Leading Highly Effective UX Teams
What this episode covers
OKRs are a popular choice to communicate team goals… but most teams do them wrong. In this episode, Laura Klein talks with Christina Wodtke, author of Radical Focus, about what actually makes objectives and key results work: the weekly and quarterly rituals that keep goals alive, why psychological safety matters more than making perfect predictions, and how strategy and vision have to exist before you can even set an OKR in the first place.About Christina Wodtke: LinkedIn | Eleganthack (blog) | Books by Christina WodtkeOther Related NN/g Articles & Courses:Aligning UX Metrics with Organizational Goals: A Workshop GuideCrossfunctional Collaboration: Challenges and Strategies for SuccessProject Postmortems for UX Teams: Learning from Success and FailureLean UX & Agile: Study GuidePsychology for UX: Study GuideCourse: Lean UX and AgileCourse: Leading Highly Effective UX Teams
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Why Most Teams Get Goal-Setting Wrong (feat. Christina Wodtke) | EP 62
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