Why movie theatres are banking on ‘go big or go home’

Going to the movies is getting more complicated. When you want to pick a showing, you now have a growing list of premium options, from IMAX, to 3D, to ScreenX, all offering different experiences at different price points.The Globe and Mail’s film editor Barry Hertz joins us to talk about what these developments tell us about the state of the movie industry and the future of a trip to the cinema.Questions? Comments? Ideas? Email us at [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.