Why Music Is More Than an Industry with Hilary Saunders

Hilary Saunders is the Managing Editor of No Depression and a Board Member of Folk Alliance International. We sit down with Hilary at the Folk Alliance Music Conference to talk about her journey from classically trained harpist to music journalist, and how she’s built a career centered around storytelling, roots music, and cultural impact. She shares how her work in publishing and her PhD in music and cultural policy connect to the bigger mission of understanding how music shapes communities around the world. We also dive into what makes Folk Alliance such a powerful space for artists, from global collaboration to real, practical opportunities for growth. Hilary breaks down the realities of today’s music industry, balancing artistry with branding, finances, and mental health, while also reminding us that music is ultimately about people, culture, and connection. This conversation is a real look at what it takes to navigate the industry while staying grounded in the love of the craft.Our show's host, David Adams, founded Elation Entertainment, a New Orleans-based multi-media entertainment company. With a solid foundation of 8 years working in the Los Angeles music scene conducting multiple music camps with Grammy Associates, Musicians, and Producers, David brings a wealth of expertise to the table. His experiences have taught him valuable lessons, encouraging him to bring the entertainment industry standards and creative spaces to New Orleans, a place he calls home. Follow Elation EntertainmentInstagram: https://www.instagram.com/elationent/Website: https://www.elationent.com