Why Nafs Mastery is better than therapy

Therapy and coaching can be useful tools for self-improvement. However, the biggest challenge with them is the fact that most people - especially the ones who need it the most - will never do it.  And this is not entirely without reason.  There is a lot of distrust of psycho-therapists, particularly those trained only in western Freudian models of the mind, devoid of religion, spirituality and sometimes even common sense.  Besides, if this therapy 'service' was not needed for thousands of years, why is it suddenly so fashionable now?