Why New Agents Are Outranking 25-Year Veterans (with Bobby the Google Guy)

There's a free tool sitting right in front of every real estate agent that decides whether they get found online — and almost nobody is using it well. In this episode, Neil sits down with Bobby the Google Guy, a certified Google Business Profile expert who works exclusively with real estate agents. Bobby's message is a reversal of what most agents believe: AI didn't make your Google Business Profile less important — it made it the front door. ChatGPT, Gemini, and other AI models now decide which agents to recommend by reading trust signals from Google, Yelp, Bing Places, and the Better Business Bureau. And they only surface one, two, or three agents. If you're not one of them, you're invisible. The good news: it's free, and the competition is asleep. Bobby breaks down the exact, repeatable work that gets you found — keyword-rich reviews earned consistently, hyperlocal content that marks you as a community expert, and treating your profile as a living platform instead of "set it and forget it." He even shares how a brand-new agent outranked a 25-year veteran by doing this well. Bobby also built a free resource for Agent Rise listeners: the GBP & A.I. Visibility Checklist — 40 points that decide whether Google and the AI engines recommend you. Text GOOGLE to 833-500-1135 to get it sent to your phone.