Why New Platforms Can No Longer Access Spotify's Artist Data ft. Oskar Eichler | Bobby Owsinski's Inner Circle Ep. 637

Reliable music data is getting harder to access, and Oskar Eichler explains why the artists and companies that know how to interpret it now have a serious advantage.As CEO of Songstats, Oskar has helped build a real-time music analytics platform that tracks streaming, playlist, chart, radio, and social media performance across major platforms. Songstats now serves 10,000 active artists and provides data to major booking agencies, distributors, management companies, and labels.Oskar explains why playlist follower counts can be misleading, how Songstats evaluates playlist health through long-term growth, artist performance, refresh frequency, and what the company calls the “playlist journey.” He also reveals how machine learning made it possible to track 100 million songs across 50,000 radio stations and how the new Social Stats platform helps creators understand performance across Instagram, Facebook, YouTube, and TikTok.These insights matter because succeeding in today’s music business requires more than watching streaming numbers. Oskar argues that as AI makes music easier to create, artists who build a distinctive identity, story, and connection with their audience will be better positioned to turn attention into loyal fans, merchandise sales, and touring opportunities.Connect with Oskar:LinkedInSongstatsYouTubeDONT BLINKAd link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/