EPISODE · Oct 30, 2025 · 1H 1M
Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn
from Customer First Thinking · host Stephen Shaw
For most companies new product innovation is a game of chance, resulting in many more misses than hits. The reason, according to innovation expert Tony Ulwick, is that they don't take the time to figure out what customers actually need.
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Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn
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