EPISODE · Aug 21, 2026 · 7 MIN
Why No Is More Powerful Than Yes In Any Negotiation | Chris Voss
from The Daily Motivation · host Lewis Howes, Chris Voss
Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy! Check out the full episode: https://greatness.lnk.to/1967DM You've been taught that yes is the win. Chris Voss says that's backwards. Yes, at best, is just hope. Most of the time it's fake. A way to end an uncomfortable conversation and get you off the phone. No is different. No means someone finally feels safe enough to tell you the truth. That's why the best negotiators engineer no on purpose. Voss breaks down the exact phrasing top closers use to get people saying it. One "no" opens more doors than a room full of yeses ever could. Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Former FBI hostage negotiator Chris Voss reveals why the word "yes" is often a trap and "no" is where real negotiations begin. He breaks down how top closers use calibrated questions to make people say no on purpose, and why that single word unlocks more honesty than any "yes" ever will.
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Why No Is More Powerful Than Yes In Any Negotiation | Chris Voss
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