Why No One Is Buying: It's Not Your Ads, It's Your Funnel

Great ads pointed at a broken funnel will never make you money.Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) run through what actually gets checked before a single dollar goes to a client's funnel — and the fixes most people never bother to look for.━━━━━━━━━━━━━━━━━━━━━━🚀 BUILD YOUR AI WORKFORCE LIVEThree live sessions with Emma and Mitch. You leave with two AI employees deployed inside your business: an Ops Intelligence Analyst and a Media Intelligence Analyst — roles that replace $170K–$240K a year in payroll, running on the AI subscription you already pay for.Learn more 👉 https://theaiworkforcelab.com/━━━━━━━━━━━━━━━━━━━━━━Session recordings are the cheapest conversion lift available and almost nobody uses them — Emma has doubled conversion rates off ten videos. Then there's the design stuff people get wrong every time: twelve fonts, size-11 copy for an older audience, stock photos your customer can't see themselves in, and video elements wider than a phone screen. Plus the testing pass most people skip, and how Emma's agents now build the avatar, redesign the page, and rank what to split test next.⏱️ TIMESTAMPS1:14 – Your funnel failed the Tin Man test1:46 – What gets checked before we run traffic3:22 – Session recording tools (and the free one)10:56 – Doubling a conversion rate off 10 recordings11:55 – If you won't let them win or fail, don't hire them15:32 – Subscribe + comment break16:08 – If your funnel looks like an 8-year-old built it16:58 – Twelve fonts, hot pink backgrounds, size-11 type20:44 – The stock photo problem nobody catches22:03 – Test on mobile. Then test on everything else.25:04 – Hand it to someone outside your demographic27:16 – Agents that build the avatar and rank your next test🎁 FREE RESOURCESGrab all our guides, checklists, and growth tools in the Hidden Control Chamber: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber📬 AI COMMAND BRIEFOur free daily newsletter — written end to end by our agents.👉 https://aicommandbrief.com/ Get in Touch with Emma RainvilleYouTube: https://www.youtube.com/@followtheybrpodcastWebsite: https://wizardofops.com/Instagram: https://www.instagram.com/emma_rainville512LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguruTikTok: https://www.tiktok.com/@emma_rainville512Connect with Mitch BarhamMastermind: https://paidadsmastermind.com/Website: https://barhammarketing.com/Instagram: https://www.instagram.com/beardprenuerLinkedIn: https://www.linkedin.com/in/mitch-barhamTikTok: https://www.tiktok.com/@beardprenuer🔔 SUBSCRIBE + hit the bell so you never miss an episode. We read (and reply to) every single comment — drop a question below and we might cover it in an upcoming episode.