Why nostalgia is a hot marketing commodity

Nostalgia is big business. Everywhere you look - TV, movies, stores - we are surrounded by ads, items, shows, and music that take us back to younger days. And that is not an accident. Dr. Dustin Kidd, Chair of the Sociology Department at Temple University is on the podcast to talk about why nostalgia marketing is hot, how companies know what to get you with, and how long this wave is going to last.