Why Nostalgia is Not a Strategy, and How to Future-Proof Your QSR Brand, with Mike Perry

Mike Perry, founder and chief creative officer at hospitality, food and beverage brand agency Tavern, joins QSR editorial director Danny Klein to discuss how restaurants can endure in today’s weary consumer environment. Why is brand identity mission critical? What missteps are some classic chains making with design and marketing? We explore the industry, from Starbucks to Cracker Barrel to Sizzler, and more, laying the roadmap for reinvention, and what’s to come. Perry’s 15-plus year career spans roles at TikTok and NBC Sports, and he’s worked with brands such as Burger King and Budweiser. Note: This episode contains explicit language.