EPISODE · Aug 13, 2025 · 33 MIN
Why Not Me? Why Not Now? – Kecia Hielscher on Bold Moves, Green Lights & Growing Formulary 55
from Color Bar
On this episode of Color Bar, we sit down with Kecia Hielscher, CEO of Formulary 55, to talk about the leap from the corporate world to becoming your own boss—and how staying true to your intentions of freedom and flexibility can lead to remarkable success. Inspired by the “green lights” philosophy from Matthew McConaughey’s book, Kecia shares how she built and scaled her luxury bath and body brand, from product development to finding the right channels—online, in-store, and wholesale. We explore the real-world marketing lessons she’s learned, including how Sandy Alexander supported her catalog and trade show booth for expansion into new markets. Throughout the conversation, Kecia challenges aspiring entrepreneurs to ask themselves: “Why not me? Why not now?” and reminds us all to be bold, trust your gut, and follow your own green lights.
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On this episode of Color Bar, we sit down with Kecia Hielscher, CEO of Formulary 55, to talk about the leap from the corporate world to becoming your own boss—and how staying true to your intentions of freedom and flexibility can lead to remarkable success. Inspired by the “green lights” philosophy from Matthew McConaughey’s book, Kecia shares how she built and scaled her luxury bath and body brand, from product development to finding the right channels—online, in-store, and wholesale....
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Why Not Me? Why Not Now? – Kecia Hielscher on Bold Moves, Green Lights & Growing Formulary 55
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