"Why Not?" Rewriting the Arab Narrative with Farah Fezz of Lesh La2

from Well Rooted · host Haneen Jarrar

In this episode of Well Rooted, Farah, founder of Lesh La2, shares how she built a design-led creative brand rooted in Arab nostalgia, culture, and storytelling. What started as teaching Arabic on TikTok quickly evolved into Lesh La2-a platform blending design, typography, and Arab pop culture to reshape modern Arab identity and narrative ownership. Farah breaks down how she transformed digital content into a purpose-driven brand, and how nostalgia can be used as a creative tool to inspire the future. We also explore entrepreneurship, pivoting careers, and the importance of Arab women reclaiming their stories through design, media, and culture. This episode is a deep dive into Arab creative entrepreneurship, cultural storytelling, and the rise of design-driven brands in the digital age. To follow Lesh La2 on Instagram, click HERE To follow Farah on Instagram, click HERE To follow Well Rooted on Instagram, click HERE

Episode metadata supplied by the publisher feed · Published Mar 26, 2026

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"Why Not?" Rewriting the Arab Narrative with Farah Fezz of Lesh La2

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