Why Nurses Get Stuck In The "Zone of Excellence" (And How To Escape) w/ Lauren Leigh

Are you good at your job but secretly burned out? In this episode, Nurse Practitioner turned Marketing Expert Lauren Leigh reveals why so many healthcare professionals get trapped in the "Zone of Excellence"—where competence and a steady paycheck keep you from finding your true purpose.Lauren shares her 15-year journey from the ER to the streets of Detroit doing harm reduction, and finally to launching her own agency, Transformative Ads. We discuss the reality of "doing more with less" in healthcare, how to identify your "Zone of Genius," and the specific marketing strategies clinicians need to build a profitable business.In this episode, we cover: Intro: Meet Lauren Leigh The reality of ER burnout: "Do more with less" The defining moment: Mortality and making the leap Advice for the stuck nurse: Self-care before the pivot The "Zone of Excellence" Trap vs. The "Zone of Genius" From bedside to business: Discovering Facebook Ads The Social Strategy RX: The S3 System for content Lauren’s 3 Wisdom Gems for new entrepreneursAbout the Guest: Lauren Leigh is a Nurse Practitioner and the founder of Transformative Ads. She helps clinician entrepreneurs build profitable, purpose-driven businesses through high-level social media strategy and advertising.  Website: www.transformativeads.com  LinkedIn: www.linkedin.com/in/lauren-leigh-dnp