SAFETY SERIES: Why One Construction Incident Can Wipe Out Project Profit

"Every GC is one poorly managed incident away from wiping out the entireprofit for the project." That line from Simon Elliott, CEO of Breadcrumb, set the tone for one ofthe sharpest conversations we've had on construction safety tech. We sat down with Simon to dig into why most safety tools miss the point,and why the real unlock isn't compliance, it's productivity. Tune in to find out about:✅ Why "safety third" is the uncomfortable reality on many US job sites✅ The hidden cost of the superintendent turning up at 3am just to clear paperwork✅ What actually changes on site from day one to six months after going digital✅ Why trusted field data is becoming the foundation for AI in construction ▶️ Watch on YouTube and Spotify. Our free Construction Safety Report. Download your copy here: https://bricks-bytes.com/downloads/construction-safety/ #bricksandbytes #bricksbytes #bricksbucksandbytes #aec #construction #constructiontech #ai #vc00:00 Teaser01:05 Introduction to Safety Technology in Construction06:07 The Importance of Safety and Compliance10:50 Technology's Role in Enhancing Safety16:06 From Compliance to Productivity21:02 Implementing Breadcrumb: A Case Study30:58 The Future of Safety Technology32:05 Integrating Technology in Construction38:14 The Importance of Data in Safety Technology42:04 Target Customers and Market Dynamics51:01 Navigating the Competitive Landscape56:57 The Future of Safety Technology in Construction