Why Online Coaching Is Less About Hustle and More About Systematic Purpose - 360 Life Stories

Ever wondered what happens when the glamour of a high-flying City job crumbles?Tim Drummond’s journey from ambitious futures trader to behaviour change coach is a story of reinvention, resilience, and honest self-reflection.What began as personal training evolved into something deeper a systematic approach to psychology, coaching, and sustainable business growth. Tim shares how curiosity about human behaviour shaped his 12-week behaviour change blueprint and transformed the way he works with coaches and clients.This episode explores the shift from transactional training to meaningful results and why online coaching is far more than just programmes and macros.Why success on paper can feel emptyHow systematised psychology improves client transformationThe mindset shift from hustle to purposeWhat business setbacks really teach youWhy growth is rarely a straight lineTim Drummond is a behaviour change specialist and founder of the Institute of Fitness Behaviour Change, known for turning curiosity into powerful coaching systems that serve both clients and careers.Change isn’t always dramatic. Sometimes it’s a quiet realisation that we’re building something more aligned with who we truly want to become.Watch now and ask yourself.....what are you really working towards?