Why Online Communities Turn Toxic - Insights from Dr. Kristine de Valck

Dr. Kristine de Valck, Professor of Marketing and Dean of Degree Programs at HEC Paris, shares insights from her research, “Why Online Consumption Communities Brutalize.” Online consumption communities can sometimes turn hostile, with members engaging in insults, harassment, or trolling a phenomenon known as brutalization. While brief outbursts are common, some communities become persistently toxic. Studying 18 years of interactions in an online electronic dance music community, the authors identify three mutually reinforcing forms of violence sadistic entertainment, clan warfare, and popular justice that drive sustained community brutalization. The article presents these patterns, supports them with empirical data, and explores their implications for understanding violence in online communities. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Kristine de Valck has generously shared profound insights from her research, “Why Online Consumption Communities Brutalize,” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.