Why Online Shoppers Aren’t Falling for Exploding Deals

What this episode covers

Time-limited sales are a marketing staple in retail stores, but those same scarcity tactics don’t work online to move products and increase profits. Wharton marketing professor Cait Lamberton explains why. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Knowledge at Wharton?

This episode is 12 minutes long.

When was this Knowledge at Wharton episode published?

This episode was published on December 20, 2022.

What is this episode about?

Time-limited sales are a marketing staple in retail stores, but those same scarcity tactics don’t work online to move products and increase profits. Wharton marketing professor Cait Lamberton explains why. Hosted on Acast. See acast.com/privacy for...

Can I download this Knowledge at Wharton episode?

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