Why Only 5% of Innovation in Healthcare Succeeds

What this episode covers

Dr. Roxie Mooney, Healthcare Commercialization Strategist & Fractional CMO at Legacy DNA: Strategy for Health Innovators, shares how research indicates that 95% of innovations brought to the healthcare market fail. To lower the percentage of innovations that fail in healthcare, she invented COIQ™. It is an evidence-based framework that takes healthcare innovation from an idea to full market adoption. Dr. Mooney says the key ingredient to success is to create new value for customers within an ecosystem. Support the show (https://healthcareamericana.com/sponsors/)

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Frequently Asked Questions

How long is this episode of Healthcare Americana?

This episode is 26 minutes long.

When was this Healthcare Americana episode published?

This episode was published on January 31, 2022.

What is this episode about?

Dr. Roxie Mooney, Healthcare Commercialization Strategist & Fractional CMO at Legacy DNA: Strategy for Health Innovators, shares how research indicates that 95% of innovations brought to the healthcare market fail. To lower the percentage of...

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