Why Open Houses Still Work (When Everyone Says They're a Waste of Time)

Spring market is here—and if you've written off open houses as a waste of time, this episode is going to change your mind.Lindsay Dreyer spent four years in new construction, sitting in a model home every single day. Every day was open house day. And after 22 years in real estate, she's still doing them—not because she has to, but because they work. In fact, an agent at her brokerage just picked up a buyer at an open house and had an offer written within two days.In this episode, Lindsay breaks down exactly why open houses are one of the highest-ROI, lowest-cost lead generation strategies in real estate—and what most agents are doing wrong when they're not getting results.In this episode, you'll learn:Why most agents think open houses don't work (and why they're wrong)The three real reasons your open houses aren't convertingHow to pick the right listing to hold open—and what to do if you don't have your ownA step-by-step promotion strategy that actually drives trafficHow to greet buyers without making them feel like they're in a hostage situationThe sign-in strategy that captures contact info naturally (without the awkward clipboard ambush)Why follow-up within 24 hours is the difference between a pipeline and a wasted SundayThe real ROI math—and why open houses beat Zillow leads, Facebook ads, and paid referrals every timeResources mentioned in this episode:The Open Method Course — Lindsay's step-by-step system for running open houses that generate real business. Includes the Buzz Builder Blueprint, Open House Survival Kit Checklist, Six-Figure Sign-In Sheet, a ChatGPT Super Prompt for a 12-month nurture campaign, and the Host-for-You Email Script. 👉 happyagent.co/theopenmethod *****************************************************Let's stay connected! 💼 Coaching with Lindsay – happyagent.co/coachingGet personalized strategy, support, and mindset shifts to scale your real estate business without sacrificing your joy.🎓 Happy Agent Academy – happyagent.co/academyYour go-to resource for freebies, on-demand courses, templates, and tools to help you grow a thriving real estate business. 📩 Join the Happy Hustle Newsletter – happyagent.co/subscribeWeekly insights, strategies, and real talk to help you build wealth, lead boldly, and create a business you love. 📲 Connect with Happy Agent Co. on Instagram or Facebook – instagram.com/happyagentco📲 Connect with Lindsay on Instagram or Facebook – instagram.com/lindsaydreyer