Why OSA is a business imperative for retailers & CPGs

On-shelf availability (OSA) has become a make-or-break factor for both retailers and suppliers. Missed sales, mounting waste, and strained consumer trust are the costly consequences of poor product availability — and the stakes have never been higher. Colin Peacock, Group Strategic Coordinator at ECR Retail Loss, joins Jorge to share his insights from years of working with leading retailers and suppliers. Colin and Jorge discuss how organizations can turn OSA into a true business advantage — from reducing waste and loss to strengthening consumer trust — and offer a forward-looking view on where product availability is headed in an era of ongoing disruption, increased data sharing between suppliers and retailers, and continuous innovation in technology.__Where to find Colin Peacock:LinkedIn: https://www.linkedin.com/in/colin-peacock-b409344/Website: www.ecrloss.com__Where to find Jorge Risquez:LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/Website: www.bops.ai