Why Outdoor Apparel Brands Can't Afford to Ignore Plus Sizes

Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry.Outdoor apparel brands are missing a significant opportunity by not offering more sizes. Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industry but also how a lack of information and awareness about the size-inclusive market has led to missed financial opportunities for brands. Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Help those who have been impacted by the Los Angeles wildfires by clicking here.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].