Why patients don’t mind paying full fee in this practice

Ever wondered what it would actually take to drop insurance participation—but weren’t sure how to make it work?   This week on Dentistry Unmasked, Pam and Brian sit down with Dr. Brian Edwards, a preventive-focused dentist who has successfully transitioned out of network with all insurance plans while continuing to grow a thriving, patient-centered practice.   Dr. Edwards shares how he transformed his dental hygiene department into the foundation of his model of care—delivering comprehensive, individualized treatment that prioritizes prevention, education, and connection. The result? A truly exceptional patient experience that has allowed him to practice fully on his own terms.   Even more compelling, he explains how creating this level of trust and value has made insurance participation unnecessary—because patients are willing to invest in care they understand, believe in, and value.   If you’ve ever considered moving away from insurance dependency, or want to elevate your hygiene model into a true driver of clinical and financial success, this episode offers a powerful roadmap.   Resources: threetwothreedentistry.com