Why Pelvic Floor Clinic Owners Stay Invisible… and How to Fix It

In this episode of From the Ground Up, Dr. Becky Allen interviews Victoria Planells, who helps founder-led service businesses - especially clinics - turn LinkedIn into a predictable authority and referral engine without posting daily. They discuss why “clarity and consistency” beats volume, and how niching down increases conversion rates, strengthens brand awareness, protects marketing budget, enables deeper partnerships, and can justify higher rates for private-pay clinics, while still allowing clinics to serve broader patients through “land and expand.” Victoria explains LinkedIn’s role in building thought leadership and enterprise value through relationships with physicians, hospital programs, event organizers, and other referral partners, using targeted search and Sales Navigator lead lists plus consistent outreach. She outlines first steps: optimize the LinkedIn profile (headline, cover, about/experience), define content pillars, post 2–3 times weekly, and build strategic connections; she also offers a free LinkedIn authority audit.(00:00) - Introduction(01:35) - Clarity Beats Posting More(04:22) - Why Niching Wins Patients(12:21) - Land And Expand Strategy(17:37) - Authority Through Opinions(19:51) - LinkedIn For Thought Leadership(26:19) - Referrals And Channel Roles(33:13) - Simple LinkedIn System(39:09) - Content Pillars and Cadence(42:41) - Selling and Investor Networking(44:33) - Wrap Up and Next StepsThanks to Victoria for coming on the show! Book your free LinkedIn audit with her here: https://calendly.com/victoria-ugli-ventures/30-minute-call-with-victoria-hajjar Make sure to follow her on Instagram here: https://www.instagram.com/ugliventures/ And, connect with her on LinkedIn here: https://www.linkedin.com/in/victoria-planells/ Learn more about Victoria’s LinkedIn growth firm that helps founders turn visibility into qualified leads and sales conversations here: https://www.ugliventures.com/ Join my No Kegels Course before we start on 3/23! https://www.thepelvicpowerhouse.com/treating-the-pelvic-floor-without-kegels Grab your free guides:* From the Ground Up: The Foot + Pelvic Floor Connection: https://www.thepelvicpowerhouse.com/fromthegroundup * From the Top Down: From the Ribcage to the Pelvic Floor: https://www.thepelvicpowerhouse.com/fromthetopdown Clinicians, be sure to learn about Dr. Becky and Dr. Corrie’s Pelvic Powerhouse Clinical Mastermind: https://www.thepelvicpowerhouse.com/group-clinical-mastermind-2026-live Follow Becky on Instagram: https://www.instagram.com/drbeckypelvicpt/ Follow Genesis PT and Wellness on Instagram: https://www.instagram.com/genesisptwellness Subscribe to "From the Ground Up with Dr. Becky Allen”: * Apple Podcasts: https://apple.co/47eQP84 * Spotify: https://open.spotify.com/show/4QMmH0LDL0CrCEvVpJaOzd * YouTube: https://www.youtube.com/@FromTheGroundUp-u4n/ Pelvic health professionals, if you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/ "From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a physical therapist and the founder and visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.