Why people are ‘swiping right’ on matchmakers in South Korea

from What in the World · host BBC World Service

Forget dating apps or meet cutes... marriage matchmaking is back. Young people in South Korea have been signing up to professional agencies to find love, and sales are booming. Birth and marriage rates in South Korea remain at record lows and now even the government is playing Cupid by organising speed-dating events. Our reporter Rachel Lee has been speaking to young people in Seoul to find out more. We also run around our global office and ask: would you use a matchmaking service? (The reaction was surprisingly mixed…)Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Iqra Farooq Producer: Mora Morrison Editor: Verity Wilde

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This episode was published on February 3, 2025.

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