Why People Aren't Finding Your Franchise (And How to Fix It This Week)

Over 80% of search users are already relying on AI-generated summaries. If your franchise isn't showing up in them, you're invisible. In this episode, Stacey breaks down why the old playbook of paid Google ads and keyword-stuffed websites can no longer cut it, and what franchisors need to do right now to get found in this new era of generative engine optimisation (GEO).You'll learn why YouTube has become non-negotiable for franchise marketing, how citation across trusted platforms directly impacts both your organic and paid results, and the one simple thing you can do today to find out exactly what the AI engines already know (and don't know) about your brand.This one's a kick up the bum if you needed it... If you are stuck on what kind of content to create - download Stacey's messaging framework here: https://staceycann.com/framework Keywords:Generative engine optimisation, GEO franchise, AI search franchise, Franchise marketing, Franchise visibility, disruptive franchise podcast -------A Thank You To Our Sponsors:Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.Everything we do is built around strategy and your authentic human voice.Check out more details hereSupport The PodcastDon't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!