Why People Buy Access To You, Not Just A Course - Episode 17

Ant takes on the question every course creator wrestles with: should you build it before you sell it, or sell it before you build it? His answer is that it's the wrong question. He shares two honest stories of selling first and the pressure that came with it, then lays out the model he believes works now, built on community, access and asynchronous mentoring. Courses aren't dead, they simply sell differently today.   Key takeaways People buy an outcome, rather than a course. The offers that sell best today give real access to the expert behind them, so human connection sits at the centre. Courses still sell well when they come with belonging, accountability and encouragement. That sense of community is something people have wanted since the dawn of time. Selling before you build can save wasted effort, and it also brings real pressure to deliver. Ant shares two honest experiences where that pressure affected his health and his cash flow. Use your knowledge and years of experience to build what people genuinely want. When you truly know your audience, you are informing the offer rather than guessing at it. The model Ant backs now is asynchronous mentoring: a personal portal, voice notes both ways, and the right training module dropped in for each person's specific challenge.     Resources mentioned   Join the Simplify Community: www.anthodges.com Get Kajabi with Ant's bonuses and a setup call: www.anthodges.com/kajabi Work with Ant: www.anthodges.com