Why “People Buy From People” Still Wins in Sales - Mel Martin, Sales Intel

In this insightful interview, sales strategist Mel Martin shares her journey from shy introvert to sales expert, her innovative AI-powered sales training program, and practical tips for entrepreneurs to boost their sales. Discover how to build confidence, generate leads, and leverage human skills over tools for long-term success.Chapters(00:00) Introduction to Sales and Personal Journey(02:32) Transitioning from Sales to Coaching(05:19) The SPRINT Program Explained(08:26) Key Sales Strategies for Entrepreneurs(11:02) Building Confidence in Sales(13:49) Human Skills vs. Tools in Sales(15:14) Starting a Business: Sales Strategies(17:36) The Role of AI in Sales(20:18) Simplifying Sales with AI(23:18) Celebrating Wins and Building Habits(26:13) Rapid Fire Questions and Closing ThoughtsFind them here: https://salesintel.co.zaAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.