Why People Buy With Dean Harris on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Dean Harris, Head of Co-Op Media Network, accountable for commercial strategy, proposition development, marketing, operations. Innovation and team leadership. Here are some of the topics we discussed in this episode.The decision behind creating a retail media networkSeparating the proposition away from supermarket grocery retail media towards convenience retail mediaThe big punch of a small shop Treating the network as a brand  The importance of positioning Challenging the status quo about small baskets Trust and the importance of people Events that signal credibility Easy to buy, easy to serve and easy to sellSharing the proposition, the evidence, creating curiosity and having the conversation. The importance of relationshipsVaried purchase cycles and the serendipity of B2B The importance of being visible on LinkedIn with your personal brand Familiarity, trust and credibility The convenience environment and the shopping mindsetBrand equity, loyalty, trial and non negotiables The mission based approachAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected] is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.