Why People Don't Trust Brands Anymore (and how AI fooled me)

People don't buy the first time they see you, and that's exactly why consistency matters.In this episode of the Direct Selling Accelerator Podcast, we're unpacking why we're living in a trust recession and what that means for your business. With AI, polished content, and increasing skepticism online, building trust has never been more important.Discover why customers need 8-12 touchpoints before they're ready to buy, why showing the messy middle builds stronger connections than perfection, and how word-of-mouth, testimonials, and third-party validations create loyal customers.I'll also share a funny story about the time I was fooled by an AI influencer.. yes, you heard that right! Plus real examples of big brands that built trust well vs others that missed the mark.In a world chasing perfection, authenticity wins. The secret sauce? You.I'LL BE CHATTING ABOUT:➡ [01:35] The AI Influencer That Fooled Me➡ [04:10] Why Trust Is Harder Than Ever➡ [06:45] Word of Mouth Still Wins➡ [09:50] Customer Service Done Right➡ [14:18] The Brand That Got It Wrong➡ [19:12] What Big Brands Can't Copy➡ [22:30] The Power of the Messy Middle➡ [29:20] Share the Journey, Not Just the ResultRESOURCES:Looking for more? Head to our earlier episode or check out my book:Show Up Anyway by Sam Hind: https://a.co/d/8rk0QthFree Facebook Community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/Are you ready to keep growing? Learn more about joining the Auxano Family: https://go.auxano.global/welcome  CONNECT WITH DIRECT SELLING ACCELERATOR:➡ Visit our website: https://www.auxano.global/➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: [email protected] you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeJoin us for this FREE live only masterclass! Learn how to sell.. without selling, strategies to handle objections and enter the sales part of your business with confidence! Save your seat at www.auxano.me - see you there, Sam.