Why People Quit Too Early | Chris Malta's EBiz Insider Podcast

Quitting early is one of the most predictable outcomes in ecommerce. People don't quit because the business is impossible. They quit because they spent weeks expecting magic and then got annoyed when the universe didn't applaud their effort. The holiday season makes this even more entertaining. December rolls around and suddenly folks expect the business to behave like a Hallmark movie where everything solves itself in the final fifteen minutes.