Why Pepsi's Kendall Jenner ad failed

What this episode covers

Pepsi recently pulled an ad featuring Kendall Jenner that took a superficial, flaky view of a very sensitive topic: protests for social justice. The ad created an incredible firestorm on social media, and prompted ad pundits to wonder what the soda company had been drinking when they approved the spot. I went on the air with Mark Brennae of CFAX radio to chat about what Pepsi had done wrong. And more importantly, what the rest of us can do to avoid making the same mistake. It was a lively conversation!

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 19 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on April 10, 2017.

What is this episode about?

Pepsi recently pulled an ad featuring Kendall Jenner that took a superficial, flaky view of a very sensitive topic: protests for social justice. The ad created an incredible firestorm on social media, and prompted ad pundits to wonder what the soda...

Can I download this Didn't See It Coming with Marc Stoiber episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.