Why Plastic-Free Brands Will Win the Future of Business

What does success really mean, and who decided the rules?In this episode of Artful Impact, Ekaterina Sky sits down with Joshua Scott Onysko, a plant based chef, self taught perfumer, skincare innovator, visual artist, and a pioneer of plastic free consumer brands.Joshua questions the idea of the American Dream and whether constant accumulation and consumption truly bring fulfillment, or simply keep us distracted. Instead, he shares a grounded and refreshingly honest philosophy for life and work: have fun, stay authentic, and do it plastic free.Together, they explore how purpose becomes the thread that connects many creative paths, why focus is one of the biggest challenges artists face, and how businesses can create real environmental impact without greenwashing or compromising their values.In this conversation, you will hear about:Why authenticity matters more than traditional definitions of successHow purpose brings clarity to scattered creativityWhat it really takes to build plastic free productsWhy Gen Z is demanding real solutions instead of marketingHow to consume less while supporting better, more ethical brandsThe role artists play in shaping culture and sustainabilityWhy now is one of the best times in history to start an impact driven businessHow AI can support creativity without replacing the human voiceJoshua also shares personal reflections on meditation, regret, focus, nutrition, and what it takes to stay aligned while scaling a mission driven brand.This episode is for artists, entrepreneurs, and changemakers who want to build a future rooted in integrity, creativity, and care for the planet.About Artful ImpactArtful Impact is a podcast exploring how art, creativity, and conscious leadership can shape culture and create meaningful change in the world.If this conversation resonated with you, subscribe to Artful Impact for more honest and inspiring conversations, and share this episode with someone who is questioning what success really means.🔗 Connect with Ekaterina Sky Instagram: ⁠@ekaterina.sky.art⁠ Website: ⁠ekaterina-sky.com⁠🔗 Follow Artful Impact Podcast Instagram: ⁠@artful.impact⁠ Werbsite: www.artfulimpact.us Guest instagram:  @joshua.scott.onysko Founder of: @firmora_labs @alpine.provisions @unjeudechecs