EPISODE · Jan 11, 2026 · 6 MIN
Why Playing Safe Never Builds Great Work (Lipton Part 1)
from The Lighthouse Brand Builders Podcast · host Peter Wilken
Playing it safe creates comfort. It rarely creates great work. In this episode, I share the story behind a Lipton Ice Tea campaign we created at Ogilvy Philippines that broke Unilever’s global rules. The work polarised opinion, but it reinforced why conviction and courage matter more than safety in brand leadership.
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Why Playing Safe Never Builds Great Work (Lipton Part 1)
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