Why PLG Products Should Build a Pricing API First

In this episode of Product-Led Growth with Fexingo, Lucas and Luna dive into why PLG companies should treat their pricing as an API-first product. They discuss how companies like Stripe and Twilio have built their entire go-to-market around programmable pricing, and why static pricing pages are a relic. Lucas breaks down the concept of a 'pricing API' — letting developers and customers query real-time pricing based on usage, volume, and contract terms. They explore real examples from cloud infrastructure and API-based services, and debate whether this approach makes sense for smaller PLG companies. The conversation also touches on the trade-offs: more complexity in billing, but higher conversion among technical buyers. If you're building or running a product-led business, this episode will make you rethink your pricing strategy. #ProductLedGrowth #PLG #PricingAPI #SaaS #Stripe #Twilio #UsageBasedPricing #DeveloperExperience #BusinessTechnology #FexingoBusiness #BusinessPodcast #PricingStrategy #APIFirst #SelfServe #Conversion #Billing #Cloud #TechBusiness Keep every episode free: buymeacoffee.com/fexingo