Why PLM Matters More Than Ever, With Mark Harrop

Emma chats to Mark Harrop, Founder and CEO at WhichPLM, who has helped brands, retailers, and manufacturers make intelligent investments in technology and smart choices for process change for over five decades.Together, they run down the definition of product lifecycle management (PLM), the journey of technology in fashion over Mark's long career, and PLM's place at the centre of both the near-term and the longer-term future of fashion.