Why Podcast Gurus Don’t Understand Shows Like This with Andrew Lewin

What happens when a podcast isn’t a funnel for a business… and the podcast itself is the thing?In this episode of Monetize This!, David Beckemeyer talks with Andrew Lewin, host of How to Protect the Ocean, a podcast with nearly 1,900 episodes built around ocean conservation, science communication, and helping people care about the ocean a little more than they did yesterday.No mastermind.No “high-ticket offer.”No podcast growth empire.And yet, somehow, the show changes lives.Andrew talks about:* why most podcast advice doesn’t apply to mission-driven shows* the problem with podcast guru culture and fake metrics* why podcasting is a long game* trying (and failing) to force traditional monetization models onto a niche show* building an audience around impact instead of scale* the strange reality of being “successful” in ways the industry doesn’t really measureAlong the way, we hear stories about listeners changing careers, starting environmental organizations, pursuing PhDs, and even influencing institutional policy after hearing episodes of the show.This conversation is ultimately about a kind of podcaster that rarely gets represented in podcasting discourse:people making shows because the subject itself matters to them.GuestAndrew LewinHost of How to Protect the OceanSpeak Up For BlueMentioned in This Episode* How to Protect the Ocean* Beyond Jaws* Podcast SEO* “Top 1%” podcast rankings* Mission-driven podcasting* The long game of podcastingFollow Monetize This!If you’ve ever felt like podcasting advice assumes you’re secretly trying to become a business coach, this show is for you.Subscribe wherever you get podcasts.More essays and episodes at:Monetize This! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit monetizethispodcast.com