Why Podcast Networks Should Lead Your B2B Marketing Strategy | Pharmacy Podcast Network

How can building a podcast network act as the backbone of business development, instead of simply a content play or an ad-driven venture? This episode takes an inside look at designing a podcast network that functions as a strategic connector, breaking down organizational barriers and fueling collaboration. Guest Todd Eury shares how this approach can reshape both network operations and industry relationships.Todd Eury spent years in telecom before moving into pharmacy tech and, in 2008, starting what would become a 40+-show network now at the center of pharmacy industry communications, the Pharmacy Podcast Network. Drawing on nearly two decades of operating a highly specialized network, Todd Eury brings a grounded, inside view you won’t hear from “big media” podcast network executives.Listen for:6:49 Podcast collaboration challenges12:12 The rise of podcast accessibility20:50 Podcasting should not stand alone29:25 Leveraging pharmacy expertise and trends35:00 Choosing the Right Podcast Network42:37 Building a Podcast Network52:40 Podcast Network platform01:03:24 The network effect in podcastingCONNECT WITH GUEST: TODD EURY, RXPODFATHER, PHARMACY PODCAST NETWORKWebsite | LinkedIn | InstagramPodcast rec: The CurbsidersBook rec: Healing the Sick Care System: Why People MatterCONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COMWebsite | LinkedInGreg’s book rec: Return on Courage by Ryan Berman Systems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow