Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab

Podcasting may be the most underutilized business development tool in the AEC industry right now.Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm’s growth strategy. Podcasting goes far beyond content creation; it’s a strategic driver for relationships, reputation, and revenue. From podcast guesting to launching your own show, Katie and Tom discuss how architects, engineers, and construction professionals can build trust, deepen client relationships, and improve visibility in both traditional and AI-driven search.Podcast interviews can be used to influence decision makers, strengthen trust, and create evergreen marketing assets.  Katie and Tom even break down the realistic expectations around time, ROI, and how to align podcasting efforts with real business outcomes.Podcast marketing is no longer just for consumer brands. For AEC firms ready to grow their reputation, strengthen relationships, and drive revenue, the microphone may be the most strategic tool in your marketing mix.Connect with Tom Schwab, CEO & Founder, Interview Valet:https://interviewvalet.com/aecConnect with Katie:  https://smartegies.com/Grab Judy Sparks’ new book, The Modern AEC Marketer: How the Next Generation Will Lead the Industry Forward:  https://a.co/d/0hNpFy1G Rate, Review, & Follow on Apple Podcasts:We hope you’re finding value in our AEC Marketing For Principals.  Your feedback is important to us and we’d love to hear from you. Here’s how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven’t done so already, give the podcast a follow, and you'll be notified when new episodes come out.