Why Podcasting is a Win-Win for eCommerce Businesses - with Matt Edmundson

Matt is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies with a combined turnover in excess of $100m. Matt is the CEO of Aurion (pronounced Or-rion) - a group of companies dedicated to helping those who sell online deliver eCommerce WOW. Aurion offers eCommerce coaching as well as a range of done-for-you eCommerce services, which include worldwide fulfillment and eCommerce marketing. His media company can also help those interested in live streaming and podcasting. When not working on digital things, you'll find Matt hanging out with his family or in his workshop, as he is a passionate woodworker. In this episode, you will learn How should an ecommerce brand determine a topic for a podcast What are some ways to structure the show to be informative and not overly salesy What technologies and equipment need to be in place to launch a podcast with minimal upfront expenses Examples of some ecommerce brands that have successful podcasts and the keys to their success For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.